Speaker Spotlight
Most Teams Have Tried a Few AI Tools. Far Fewer Have a Strategy. Her Session Starts With the Problem Instead of the Technology.
Andrea Brown — Business and AI Strategist · Founder of Frequency 110 · Author of A Business That Works for You
The most common AI problem inside a mid-sized company is not resistance. It is a pile of subscriptions nobody chose deliberately, bought by different departments, solving nothing in particular.
Andrea Brown’s argument is that artificial intelligence should be evaluated the way you would evaluate any other business investment. Start with the problem, then look at whether the technology solves it, rather than starting with a tool and hunting for a use.
She has spent more than twenty years driving growth for business leaders, and she is the founder of Frequency 110.
The Session Planners Actually Rebook Her For
The AI keynote gets the attention. The referral workshop is the one that generates the follow-up calls.
Referrals are the cheapest revenue any company will ever generate and the one channel most teams leave entirely to chance. Andrea replaces the hope-based version with a system, and she runs it as an interactive workshop where teams build their referral language and identify their first advocates while they are still in the room.
That is a meaningfully different deliverable from a keynote. For a sales kickoff, a franchise or dealer meeting, or a chamber event, a room that leaves with drafted language beats a room that leaves inspired.
Six Topics, Two Real Lanes
Her catalogue splits cleanly. The growth lane covers referrals, marketing strategy and go-to-market, and works best as a workshop for sales and marketing teams. The leadership lane covers AI strategy, innovation mindset, becoming a strategic leader, and her CEO 360 session on building a company that would survive its founder leaving.
That last one is worth flagging for founder and CEO peer groups. It runs through twelve focus areas separating a business built around its owner from one an investor would buy, and it gives leaders an honest read on how dependent the company still is on them. Vistage groups, advisory boards and executive peer groups are the natural fit.
She also works as a brand spokesperson, which is unusual on a speaker roster. Product launches, video campaigns, trade show representation and ongoing ambassador work are all available, so if you have a marketing need alongside the speaking need, it is worth asking about together.
Book Andrea Brown
Available for keynotes, breakouts and hands-on workshops on AI strategy, innovation, referrals, marketing strategy and strategic leadership, plus spokesperson work.