Amplify Speakers / Communication & Executive Presence Speakers
Combating Misinformation in Organizations
Stories travel faster than facts inside organizations, and when enough people repeat an incomplete version of events, it starts to feel like reality — even when critical information is missing. This is a genuinely distinctive keynote category: how leaders recognize when a narrative is quietly hardening into an accepted "fact," and how they interrupt it before decisions get made on bad information.
Built from real field experience in high-stakes environments where getting the story wrong had immediate consequences, not from crisis-communications theory.
Why This Is Its Own Category
Pamela Barnum spent years embedded undercover in drug enforcement, where misreading a situation had immediate, serious consequences — then moved into federal prosecution, where credibility and narrative shaped verdicts. Her keynote, "Trust Under Fire," draws directly on that experience to teach leaders how narratives form inside organizations, why intelligent people repeat incomplete information without realizing it, and how to interrupt misinformation without triggering defensiveness or resistance. This isn't a crisis-PR keynote about managing the media — it's about the internal dynamics that let bad information spread among a leader's own people.
Ideal for: organizations navigating major change, restructuring, or leadership transition where rumors tend to fill information gaps, and any leadership audience that has felt the cost of decisions made on a story that turned out to be wrong.
FREQUENTLY ASKED QUESTIONS
Is this a media training or crisis communications keynote?
No. This is specifically about internal organizational dynamics — how narratives take hold among employees and leaders — not about managing external press or public relations.
Does this require a specific trigger event, like a scandal or crisis?
No. The content is proactive and applies to any organization navigating change, uncertainty, or fast-moving decisions, not just organizations in active crisis.
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