Speaker Spotlight

Disney Booked Him Once, Then Signed Him for Two Years of National Events. That Is the Testimonial.

Juan Bendana - Keynote Speaker

Juan Bendana — Bestselling Author of Confident By Choice · Confidence Coach to Olympians, Grammy Winners and Fortune 100 CEOs · Featured in Harvard Business Review and Rolling Stone · Miami, FL

Most speaker testimonials tell you the room enjoyed it. Disney’s tells you what they did next: after one event, they booked him at a national level for the following two years.

That is the strongest possible planner signal, because it is a purchasing decision rather than a compliment.

Juan also works where most speakers do not: as the behind-the-scenes confidence coach to Olympians, Grammy Award-winning artists, actors and Fortune 100 leaders. The keynote is the public version of private work.

Confidence With Research Behind It

Confidence is a crowded category, and most of it is assertion. Juan’s differentiator is that his framework comes out of research with more than 250,000 leaders at institutions including Oxford, Penn State and the University of Toronto.

His core claim is that confidence is a choice and a cycle rather than a personality trait, which is a considerably more useful proposition for a room than being told to believe in themselves. His book Confident By Choice has been featured in Harvard Business Review and Rolling Stone and translated into more than four languages.

The problem he names is specific and recognisable: people are not speaking up. They are holding back, second-guessing and playing it safe, at exactly the moment the organization needs boldness. That is a performance problem with a cost, not a wellbeing topic.

Having been in corporate America for 15 years, I have seen many keynote speakers. The buzz following Juan’s presentation amongst our sales team was different. — Lindt

Where He Fits, and Who Else Has Booked Him

American Express, US Bank, Zillow, Lindt, Allstate, Fidelity, Sony Pictures and Nationwide, alongside the Disney work. That is a spread across financial services, tech, consumer brands and insurance, which tells you the material is not industry-dependent.

He has three keynotes. Lead Through Change is the leadership conference option, built around confidence in an era of AI and constant disruption. The Confidence Cycle is the engagement and imposter-syndrome version for all-company sessions. Make Confidence Your Competitive Advantage is aimed squarely at sales kickoffs and annual meetings.

The change keynote is the timely one. Our analysis of Gallup’s AI adoption research found only 12 percent of workers say AI has transformed their work, and that the deciding factor is human rather than technical. A session on acting decisively while the ground shifts speaks directly to that.

He is also bilingual, which puts Latin America and Spanish-language events genuinely in range, and he is listed as an emcee option.

Our event was spectacular as a result of Juan being our speaker. — Disney

Book Juan Bendana

Available for keynotes on confidence, leading through change, high-performance mindset and engagement, in English or Spanish.