Speaker Spotlight

A Co-Founder of the UFC Calls Him a Black Belt in Influence. He Has Taught the Method to More Than 100,000 People.

René Rodriguez - Keynote Speaker

René Rodriguez — Wall Street Journal Bestselling Author of Amplify Your Influence · 30+ Years in Behavioral Neuroscience · Creator of the AMPLIFII Method

Rorion Gracie, co-founder of the UFC, described René Rodriguez as a black belt in influence and communication. It is a strange endorsement for a leadership speaker until you understand what he actually does.

René has spent more than 30 years applying behavioral neuroscience to leadership, sales and change. Not as an academic. As an entrepreneur and CEO of multiple companies who kept testing the research against what actually moved people in real rooms.

His book Amplify Your Influence was a Wall Street Journal, USA Today and Publishers Weekly bestseller, and he has taught the underlying method to more than 100,000 participants worldwide.

A Keynote That Is Closer to a Working Session

Most communication keynotes describe good communication. René’s does something less common and more uncomfortable: he walks the room through his three-step process and has them practice it while they are sitting there.

That makes him a genuinely different booking from a speaker who tells stories about influence. Audiences leave having done the thing rather than having watched it, which is why he works as well in a leadership development program as he does on a main stage.

René turned me from a talker to a speaker. — Brad Lea, CEO, LightspeedVT

The neuroscience is the differentiator, but it is not the point. The point is that persuasion has mechanics, and most people in a leadership role were never taught any of them. They were promoted for competence and then expected to become compelling by osmosis.

René does a brilliant job bringing critical leadership tenets to life in a simple and straightforward way. — Marcelo E. Montero, Former President, Cargill

Three Versions, Three Audiences

Amplify Your Influence is the signature keynote and the most broadly applicable. It fits annual conferences, leadership summits and any organization investing in communication skills across the business.

Awaken Your Sales Culture is built for revenue teams and sales kickoffs, and it connects brain research to buying behaviour rather than to technique. His argument is that buyers have changed faster than most sales processes have, and that the gap is where deals are quietly lost.

Engage the Power of Trust and Teamwork is the leadership and full-company version, focused on how trust actually forms and how quickly it can be built deliberately.

He is also a transformational speaker coach, which is worth knowing if you have executives presenting at the same event. Pairing his keynote with a coaching session for your internal presenters is a use of the booking that most planners never think to ask about. He is based in Minneapolis.

Book René Rodriguez

Available for keynotes on influence, communication, leadership, sales culture and trust, plus workshops, boot camps and speaker coaching.