ROSS BERNSTEIN

Best-Selling Author of Nearly 50 Sports Books | Award-Winning Peak-Performance Speaker | Keynoted on All Seven Continents | Featured on CNN, ESPN, Fox News & More

Edina, MN

ABOUT ROSS BERNSTEIN

The best-selling author of nearly 50 sports books, Ross Bernstein is a peak-performance business speaker who’s keynoted conferences on ALL SEVEN continents.

Ross speaks at over 120 live events per year — from Fortune 500 sales groups, to franchise leadership summits, to large association conferences — his program is high energy, funny, and packed with valuable content. There are reasons certain teams win consistently, whereas others don’t… and Ross explains why.

As an author and working member of the media Ross has spent the past 25 years in locker rooms, press boxes, sidelines, and dugouts studying the DNA of hall of fame athletes and championship teams. As a speaker, his superpower is taking that wisdom and sharing it with his audiences in a unique way that allows them to think and perform differently… like champions.

Inspired by the “Good to Great” concept of how the best companies are able to separate themselves from the rest of the pack through servant leadership, by creating a culture of excellence, and by giving extraordinary customer service, Ross weaves poignant stories from the world of sports, along with fascinating case studies of companies who he has worked with — and then shares best practice ideas on ways to increase sales, overcome disruption, harness creativity, generate momentum, and ultimately build stronger relationships. Give him a call, he’d love to be a member of YOUR team for the day!

SPEAKING TOPICS

Sales | Leadership | Change | Sports

THE CHAMPION’S CODE: BUILDING RELATIONSHIPS THROUGH LIFE LESSONS OF INTEGRITY AND ACCOUNTABILITY FROM THE SPORTS WORLD TO THE BUSINESS WORLD”

Ross’ signature keynote, “The Champion’s Code: Building Relationships Through Life Lessons of Integrity and Accountability from the Sports World to the Business World,” is about the DNA of champions in sports and how that relates to business. It’s based on more than six years of research that resulted in two critically acclaimed series of sports-business books. The first examines how and why specific teams win world championships, while the other chronicles the unwritten and unspoken rules in the world of sports, or “codes” as they are known, which explores the fine line between cheating and gamesmanship — and the ethical consequences involved when that line is crossed. Ross interviewed more than 1,000 professional athletes and coaches for the six books. Along the way, he saw some fascinating trends, patterns, metrics, and analytics develop among confident peak performers with unique DNA. For these particular individuals, or “champions,” it wasn’t always about winning; it was about following their moral compass to play the game correctly — with respect — to achieve success. In his research, he concluded that the same metrics and characteristics common among sports champions were also standard among peak performers in business. There are reasons certain teams win consistently, whereas others don’t… and Ross explains why. It’s mainly based on the “Good to Great” concept of how the best companies can separate themselves from the rest of the pack through servant leadership by creating a culture of excellence, developing deeper relationships, and giving extraordinary customer service.

Weaving inspirational stories and poignant life lessons from the world of sports, along with success stories and best-practice ideas on ways to overcome disruption from businesses and executives who he has worked with — Ross challenges his audiences to think about the differentiators they possess, which would ultimately lead customers to choose to do business with them or be influenced and guided by them. At the core of his message is that we like to do business with people we trust, who we want, and who “get it” — CHAMPIONS. Ross’ message reinforces that individuals win games, but TEAMS win championships. Momentum, roles, buy-in, motivation, consistency, sacrifice, trust, failure, chemistry, culture, work ethic, innovation, karma, and being humble — they’re all a part of what it takes to become the best of the best — a champion both on and off the field.

So… who are the CHAMPIONS in your organization? Let Ross customize a program (from one hour to an interactive full-day) for your next sales meeting, franchise leadership event, or annual association conference — his PASSION and ENERGY are contagious. Give him a call — he speaks at over 100 live events per year… but he’d LOVE to be a member of YOUR team for the day!

In an engaging, provocative, and visually entertaining style, Ross will use inspirational stories and poignant life lessons from the world of sports to show attendees how to:

• Create a “culture of excellence” by giving extraordinary customer service…

• Generate momentum by utilizing the “currency of karma”…

• Follow their moral compasses to win “the right way” with respect, ethics, and integrity…

• Be better leaders and create more “buy-in” by embracing change and failure…

• Evolve from “order takers” to “trusted partners” by enhancing the quality of their relationships…

TESTIMONIALS

“Ross, you scored a hat trick with our staff and they were raving about your talk all day! You offered a great blend of humor, emotion, stories and content—and it was a perfect message for our team to hear.”

Chuck Runyon, CEO, Anytime Fitness

“Ross did an extraordinary job – he’s a super human! Nothing but rave reviews!! What a great start for our week! Thank you so much for your help! Hope we can work together again soon!”

Mike Mecham, CMP, Senior Planner, Levi Strauss & Co

“Ross, you did a fabulous job keynoting our annual conference! Your message was well received and brought tears to my eyes and to others around me. Thanks again for everything you did to help make our conference a success!”

Audrey Langlois, CMP, CMM | Manager, Meetings, Events & Travel, Buffalo Wild Wings

“Fantastic job today Ross – it was a home run! I’ve been receiving nothing but positive comments about your presentation, you really set the tone for the entire afternoon. On behalf of our leadership and colleagues, thank you!”

Michele Bartos, Vice President, Detroit Red Wings

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