Speaker Spotlight
He Spent Five Years Coaching the Mental Side of a Nick Saban Dynasty

Ben Newman — WSJ Bestselling Author · Top 5 Mindset & Performance Coach (USA Today) · Top 50 Speaker in the World (Real Leaders)
For five years, Ben Newman served as Mental Conditioning Coach for the 18-time national champion Alabama Crimson Tide football team under Head Coach Nick Saban — a program where the standard is set long before game day.
He has spent more than two decades being trusted by elite athletes, executives, and organizations to build peak performance environments and sustain greatness. He is a Wall Street Journal bestselling author of The Standard: Winning Every Day at Your Highest Level and Uncommon Leadership: 11 Ways the Greatest Leaders Lead, along with six other titles.
His podcast, The Burn, brings listeners inside the minds of elite performers in sports and business, who share the standards, habits, and adversity behind their success.
The Standard Over Feelings
Ben’s most-requested keynote is built on a single idea: the best performers in the world don’t rely on motivation, they operate by a standard. It is the same message he has delivered to championship locker rooms and to corporate sales floors — that discipline and accountability, not enthusiasm, are what hold up on the days nobody feels like performing.
That work has followed him across levels. He spent more than 10 seasons supporting Head Coach Chris Klieman, winning three national championship titles with North Dakota State football and a Big 12 Championship with Kansas State. He returned to his alma mater, Michigan State University, as Performance Coach for the football and basketball programs, and has supported coaches and athletes from multiple Super Bowl championship teams.
Before the sports work, Ben was a top 2% financial advisor at a Fortune 500 firm — which is why his sales and financial services keynotes land with rooms that are usually skeptical of athletes on a stage.
Why Planners Book Ben Newman
Ben has spoken for Google, Microsoft, the United States Army, Anheuser-Busch InBev, Northwestern Mutual, Quicken Loans, AstraZeneca, Wells Fargo Advisors, New York Life, Boston Medical Center, and Boys & Girls Clubs of America, along with organizations across the NFL, NBA, WNBA, UFC, NHL, MLB, NCAA, and Olympic sports.
His signature programs include Standard Over Feelings for sales teams and corporate all-hands, Uncommon Leadership for executive retreats and leadership summits, Uncovering Your BURN for association conferences and sales kickoffs, and The Janet Fishman Newman Story, built around his mother’s life and battle with amyloidosis.
Book Ben Newman
Available for keynotes on leadership, peak performance, resilience and mental toughness, sales performance, accountability, and purpose and legacy.