Milestone · New Book
Most Change Management Books Are Playbooks. Jay Kiew Opened His With a Company Losing 300 Million Users Overnight.
Jay Kiew — $2B+ in Transformation Impact Across 400+ Organizations · PMI Future50 Honoree · Vancouver, BC
Change Fluency: 9 Principles to Navigate Uncertainty and Drive Innovation was published by Page Two in January 2026. It became a #1 bestseller across five categories, including organizational learning, organizational behaviour and workplace culture.
The structural choice is the interesting part. It is part parable and part playbook. The narrative follows a VP of Product at a tech company in 2035 whose business loses 300 million users overnight to a quantum-powered competitor.
Fiction, in a change management book, to make the reader feel the disorientation before being handed the framework.
The Argument, and Where the Evidence Comes From
The claim is the one his keynote rests on: the leaders who come through disruption well are not the ones who manage change more efficiently. They are the ones who have become fluent in it, the way fluency in a language changes how you think rather than only what you can say.
The case studies are real even where the frame is fictional, covering Spotify’s disruption of radio and Nintendo’s pivot from playing cards to consoles. Underneath sits his own record: more than $2 billion in transformation impact across 400-plus organizations, built at Deloitte, TELUS and ADP before he started advising.
It also ships with a companion AI coach and practical exercises, which is unusual and worth knowing about. For an organization that wants a keynote to survive contact with Monday, that changes what a book giveaway can actually do.
Title: Change Fluency: 9 Principles to Navigate Uncertainty and Drive Innovation
Publisher: Page Two, January 2026
Performance: #1 bestseller across five categories
Includes: Practical exercises and a companion AI coach
Why It Matters for a 2027 Agenda
Change and AI sessions date faster than any other category on a conference programme. A speaker who published a framework in January and is still actively updating the AI material is a safer booking than one working from a deck built two years ago.
That fits what the data shows. Our analysis of Gallup’s AI adoption research found only 12 percent of workers say AI has transformed their work despite enormous spending, and that the deciding factor is whether managers champion it rather than which tools were bought. Jay’s material is aimed at exactly that gap.
He was also named a Top Forty Under 40 by Business in Vancouver this year, inducted as a PMI Future50 honoree for work on agentic AI adoption, and represented Canada at the G20 YEA Summit. His work has been featured in Forbes, the Financial Times and USA Today.
Book Jay Kiew
Available for keynotes on change fluency, agentic AI adoption, digital disruption and organizational agility, with attendee copies and signings available.